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In an ever-changing business landscape, cold calling is no longer cutting it. Here's how to build a more effective prospecting strategy.

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The business landscape is dynamic and ever-changing. In order to stay relevant, companies now need to adapt to these changes. For example, cold calling has long been a tried and true way for companies to get new leads. However, with the onset of digital marketing and online customer acquisition channels, cold calls have been less effective than in the past.

We can no longer expect that cold calling is going to be a sustainable business model in the coming years. There are other trends that are more reliable and effective at acquiring new customers: content marketing, SEO optimizations, social media management etc. But it's difficult for small businesses or sole proprietors to implement these strategies without help from agencies or consultants who can provide guidance on what's most effective for their company's needs.

Cold calling is not going away

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It's Time to Re-Think Your Prospecting Strategy

If you're a marketer, there are three areas you need to turn your focus to - the web, mobile and social media. As the digital space expands, it's essential that marketers develop a strategy that not only meets customer needs but also is optimized for their marketing efforts.

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